Internet becoming like TV


Yahoo! revives idea of Internet resembling TV in The Seattle Times.

" Yahoo! is quietly but aggressively lobbying Hollywood to create programs to be shown exclusively on its network of Web sites.

People familiar with the discussions say Yahoo! is pressing entertainment-industry producers and talent agents to start pitching new shows and short films that the Internet giant could license for viewing online. No longer satisfied to simply repackage film trailers and TV clips, some Yahoo! executives believe the surge in broadband connections means the Internet may finally be ready to operate more like a television network, these people said.

[…] Besides Yahoo! needs to create more places to put ads. By luring customers with sports scores, news stories and other information, the company raked in $1.2 billion from online advertisers in 2003. Now the portal is running out of space for more ads and sponsorship notices."

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