Google Local

Google local is here. In beta version as usual. Search results are sorted by distance and shown on a map. Very much like traditional Yellow Pages. Promissing, even if not working for Europe so far.

Of course, the issue is it is too much like Yellow Pages: there is no way for the consumer to guess which [rovider is the best. Location and distance are a start, but nobody choose a solely provider because of distance. What is missing is review, quality, etc. P2P data should help here. Very much like in Amazon. Something which we should see shortly coming from google, Yahoo or MSFT.

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