“Even powerful, savvy media moguls screw up sometimes.”

This is the start of the Business Week article on the 2004 media mistakes. This is their list:

1. Scaring your own investors with a hostile bid.
2. Mistaking a slap on the back for a knife in the back.
3. Relying on courts, not creativity.
4. Going for white lions instead of laughs.
5. Ignoring the handwriting — or drawing — on the wall.
6. Not spending enough on a movie.
7. Spending too much on a movie.
8. Biting the hand that feeds you.
9. Selling at the IPO price.
10. Making any movie starring Ben Affleck.

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