AdWords API

Google is opening up API support for AdWords. From the coverage: "The release of the API marks a transition for Google, from an online services company towards that of an IT platform for global ad delivery. The types of sophisticated management tools that will be available from Google and third parties should also help tie advertisers into its ad network." SiliconVallyWatcher has the scoop (or better had the scoop) Thursday.

This post from Searchviews explains really well why this is a big deal for advertisers and their search engine marketing agencies.

via John Battelle’s Searchblog

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