Personalized Google home page

Google announced its personalized home page option on Thursday and outlined plans to build aggregation of RSS feeds into it over the next two months. The service, which is called Fusion and available as a beta from the Google Labs site, allows users to create their own Google home pages featuring Google’s expanding set of services, such as its Gmail e-mail, news search and Google Maps driving directions.

Eric Schmidt, Google’s chief executive, said Fusion came about not for competitive reasons, but as a result of user demand. "It turns out that people really want a personalized Google," he said in an interview. "They want Google, but they want it to be their Google."

Om Malik calls it My Google (Google Fusion, aka My Google) while NYT analyses that Google Moves to Challenge Web Portals: “Moving more directly into competition with portals like Yahoo, MSN and AOL, the search company today unveiled a feature that allows users to personalize the Google home page with features they use frequently, like stock quotes, news and e-mail.”

1 Response to “Personalized Google home page”


  1. 1 Gauthier May 27th, 2005 at 12:53 pm

    Google’s gonna make a Yahoo’s like portal?

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