Content not being the king anymore

Jeff Jarvis has another very good post on content not being the king anymore. Extracts:

Distribution is not king - "Owning the printing press, broadcast tower, cable plant, movie theater, or chain of stores is a cost burden when your competitors and customers can, without friction, effort or cost, bypass your distribution and even your marketing. You thought you “owned the customer.” But all you owned was the bill they didn’t want to pay"

Content is not king - "Content is transient, its value perishable, its chance of success slight. You think your article or book or movie or song or show is worth a fortune and in a blockbuster economy, if you were insanely lucky, you could be right. But now anyone can create content. And thanks to the power of the link — and the trust it carries — anyone can get the world to see it. Is some of this new load of content crap? Sure. Lots of content in the old media world was crap, too. But don’t calculate the proportions. Look instead at the gross volume of quality: There’s simply more good stuff out there than there could be before. And it can be created at incredibly low or no cost."

Conversation is the kingdom.


tags technorati : Conversation Content Distribution

1 Response to “Content not being the king anymore”

  1. 1 John Nov 22nd, 2007 at 2:36 pm

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